<p>This text provides a comprehensive guide to doing research in the social and behavioral sciences--from research design and sampling to collecting and analyzing data. Rich in examples, the book has been revised and updated to provide today′s students with a conceptual understanding of each qualitative and quantitative technique, as well as showing them how to use it.</p> <p><i>"The main strength of this text is coverage of both quantitative and qualitative methodology from a broad range of fields. The examples are often my students′ favorite thing to discuss in class."</i> -Erica B. Gibson, <i>University of South Carolina</i></p> <p><i>"Bernard does an excellent job of not only showing how to practice research but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research."</i> -Julian Kilker, <i>University of Nevada, Las Vegas</i></p> <p><i>"The depth of detailed descriptions (foundations of social research; interviewing, participant observation, field notes, and data analysis) go beyond other texts</i><i>...</i><i>the organization is superb."</i> -Benedict J. Colombi, <i>University of Arizona</i></p>